Here is the first look at L.A.’s Soho Warehouse, the members-only Soho House’s newest outpost.
Los Angeles’ newest and much-awaited Soho House, located in the city’s booming Arts District at 1000 South Santa Fe Avenue, is the largest one in North America at 110,000 square feet.
Jones sees the location as a way to attract creatives living on the east side of L.A.: “Young people starting their careers in Silver Lake sitting alongside more established industry veterans from Pasadena.” This third location — a seven-story former warehouse and recording space built in 1916 — is the first on the West Coast to offer services already available at other locations. Unlike West Hollywood and Malibu, not only are there bedrooms, but there’s also a rooftop pool and two-story gym, a clear focus in the space. And at Soho House, it’s not simply referred to as a gym; it’s a “Soho Active gym.”
“As a member, it’s also about joining a larger family,” says Jones. “For creatives in the downtown and east side neighborhoods, we’ve created the house to be an extension of their own living areas. Creating a way of life that’s morning, noon and night, a space where you can take a morning meeting, have lunch or meet friends for drinks.”
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