Daily News | A delightful canned sparkling wine to beat the summer heat
Alternative wine packages, like cans and boxes, are making serious inroads into the global wine market with cans taking the current spotlight. Canned wines like this delightful sparkler from Washington have been around for years, but their current explosion in popularity is due to a generational shift in how people think about what’s left behind once you finish your drink.
Younger audiences have fewer hangups about wine packaging than their elders and are far more eco-conscious. Many still respect the gravitas of wine bottles and corks for special occasions, but love the convenience of cans for everyday wines. After all, cans are permitted in many places where glass is restricted, like at the beach, on hikes or even poolside. Bottles are heavy, awkward and fragile and the cost of transporting them safely contributes significantly to their retail prices.
It’s true that the wines available in cans have not always been of high quality, but our current generational shift is leading enterprising vintners to think outside of the bottle on that front too; visitors to Napa Valley can now splurge on a ritzy, collectable Oakville cabernet sauvignon for an eye-popping $65 per 8 ounce can, the equivalent of $200 per bottle.