'We feel more than creative than ever. We are a brand that has always loved to dig deep and right now we are finding new ways to challenge ourselves and push our creative boundaries.'
How are you running your business from home? What sort of routine works best for you?
Eran: Design wise, I am in constant awe as to how our team has adapted! We are doing things that I never thought possible and are being far more strategic and purposeful. As for routine, I work out every morning and then spend time with my daughter and wife – it’s the best way to start the day given that it ends pretty late.
Elisa: The challenge is actually an opportunity to think outside the box. This has allowed us to communicate differently and show a different side of our brand that has always really been there. Things were moving so fast before but this has allowed us to connect back to the soul of this company and connect with our community.
It can be tough to stay creative and optimistic during a time of crisis. How are you being creative during this time?
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