'I'm helping to create opportunity and access for women in our microcosm.' - Woman Nation's aliharnell
"My mandate is to our employees, consumers and shareholders," says the Live Nation exec."I'm helping to create opportunity and access for women in our microcosm.", Live Nation's first president and chief strategy officer of Women Nation.
After some reflection, Harnell wrote out a mission statement for a project to help women advance in the music industry — and potentially beyond. The proposal made its way to Live Nation CEO, who had greenlit the Women Nation Fund, an early-stage vehicle launched in May 2018 to focus on female-led live-music businesses. In March, Harnell was hired to manage the fund's initial investments and expand the company's effort to cultivate and support female artists and entrepreneurs.
Harnell's latest project is promoting Oprah Winfrey's 2020 Vision, a nine-city arena tour in partnership with WW . "I literally have spent the last six months working on this project in a constant state of bliss," says Harnell. "Can somebody pinch me? Is this my life now?"I'm working with a flywheel model with Women Nation at the center.
The success of the bro country sound created this other narrative for the radio stations that led to them just playing one sound that they're now afraid to move away from. And the listener's ear moves slowly. Radio will tell you women-led country acts "don't sell advertising." Instead of trying to dig in and figure out how to get women's voices back on the radio, they just go to their corner and keep doing what they think is working.
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