Could We See a Compact Pickup from Toyota?
It’s no secret that pickups remain a top choice for North American motorists; it’s also no secret that light-duty trucks have gotten bigger over the years, so much so that for many motorists today, they’re just TOO big.
Since the start of the year, Ford has sold some 35,000 units of the Maveirck. Hyundai, meanwhile, has sold roughly 15,000 of its own new small truck, the Santa Cruz. To give you an idea of what the budding new segment is all about, the Maverick is based on the platform of the Escape compact SUV, the Santa Cruz on the Tucson compact SUV.
Now, it appears Toyota is taking a very close look at producing its own compact pickup, according to Motor Trend. During a Toyota HQ Conference at the company’s North American head office in Texas, three Toyota executives confirmed there’s real thought being given to the segment, and how Toyota might make an entry into it.
Meanwhile, Jack Hollis, VP of automotive operations for Toyota in North America told Automotive News that it’s self-evident there’s room in the lineup for a truck below the Tacoma. As Automotive News pointed out, the current mid-size Tacoma is nine inches taller and a minimum of three feet longer than a 2000 version of the truck. In Hollis’ view, for Toyota "the question is, how to fill” the current space in the lineup.
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