Here's a very close reading of the deranged sandwich commercial that left people on Twitter in a state of communal shock
Who is he? Photo: Subway Yesterday, we as an internet took a collective journey through the cinematic sands of time, shadowing an anonymous young man — our hero? — as he navigated the small milestones of his young life: first steps, first fight, first shave, first kiss, first disappointing sandwich.
Those of you who’ve spared yourselves of Twitter might have missed the absolute calamity that ensued when Simmons shared this example of advertising run wild. At the time of writing, it had been retweeted tens of thousands of times, received thrice as many faves, generated roughly 5,000 comments, and immediately cemented itself as a meme. It has also raised a lot of questions:
Rude. Well, but kids can be gross little terrors, we know this, and so I am prepared to suspend judgment. I have a harder time justifying the scene that follows shortly thereafter, in which Subway Boy, apparently for the first time, spies a woman’s naked body — literally, spies. Subway Boy’s sexual awakening involves lurking outside what we are left to assume is his mother’s door, watching wide-eyed through the peephole as she drops her towel and steps naked to her wardrobe.
There it is! Unfortunately, eager anticipation melts to unadulterated, frightening rage when Subway Boy sees his crush flirting with a rival. Subway Boy’s is a violent and explosive anger, disproportionate to the situation . We watch him yell in a dark room, strobe lights flashing frenetically in the background.
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