Stan Horaczek is the executive gear editor at Popular Science. He oversees a team of gear-obsessed writers and editors dedicated to finding and featuring the newest, best, and most innovative gadgets on the market and beyond.
ArticleBody:People buy a lot of TVs this time of year. In 2016, Target sold more than 3,200 TVs per minute during its Black Friday sale. And as prices shrink and screen sizes grow, the temptation to trick out your home theater area increases. While that shiny new TV is likely an upgrade from your old set, it’s not perfect out of the box. In fact, there are lots of steps you can take to ensure the picture looks as good as possible.
Adding a relatively dim light that directly surrounds the screen makes the dark areas of the display look blacker instead of washed out compared to the inky tones in the room. If you keep the light dim enough, it will also give the TV’s bright whites a chance to literally shine without scorching your wide-open eyeballs. Philips uses built-in lights on some of its TVs to match the content on screen.
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