InHerShoes: Since leaving her political career in 2016, carritwigg, former special assistant to President Obama, has worked as a producer and consultant — and in 2018, she co-founded Culture, a Black-, brown-, and women-owned production company
There’s obviously been a handful of Black hair documentaries. What was it about this that you felt was different?I think there were a couple things. I think there’s some documentaries that have been very well done, and then there’s some that have been done from an outsider’s perspective. And so we were really cognizant about whose gaze this is all coming from. It is not an anthropological exercise.
Doesn’t mean that they don’t belong on their pedestals or that they shouldn’t be held in this high esteem, but it’s also really fascinating to hear Oprah talk about rolling down her windows, sticking her head out of it to dry her hair on her way to her little job in Baltimore. I think we all relate to that. And so that experience made her who she is as much as anything else. And so wanting to show that 360, a fully comprehensive and holistic view of these women as people, is really important.
The first few weeks before working at the White House, the number of people who asked me when — not if, when — I was getting my hair relaxed to go work for Black people, it was both heartbreaking and shocking, but also not at all. The particular intersection of respectability politics and Black political life really, really struck a chord with me.
And so there are just fundamental realities that you cannot escape if you are someone who is running a business in this country, about where your market share is going, where your audience is already, and the types of things that they want to see. And so even if there is less of a fervor for diverse content, whatever “diverse” means per se, it’s not as though the pendulum is swinging fully back. It can only go so far, because the country is changing and it is who we are.
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