The noisiest, boldest alt-rock bands — like mengersmx, rotten_daisies, elshirota, and more — are exploding out of Mexico and winning fans across the globe.
. “The bands we have on our roster can build an audience anywhere in the world and that can be accepted by audiences in the United States. We have a mission to internationalize these bands while also building their audiences at home.”This comes with a whole bunch of obstacles. Playing live shows might be the best way to win fans but setting up a tour from Mexico can be tricky, not to mention costly. “You have to strategize and really think it through,” says Enriquez.
“We plan our tour to the point where every member of the band has worked and saved enough money so that touring doesn’t become a strain,” adds Gomez of El Shirota. “None of us are rich so it’s always a bit of a gamble to go out there.” Still, the new generation is offering something vital that can’t be found anywhere else. While there’s no lack of great guitar music, this wave of Mexican alt-rock bands are bringing a sincere take on music with nods to the past without recreating genre tropes. Such an approach bodes well for them and could lead to an even bigger movement. “There’s a difference between wanting to be something and being something,” says Gomez.
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