A big change could be coming to the way customers order at their local Taco Bell drive-thru.
A major change could be coming to the way customers order at their local Taco Bell drive-thru. Yum! Brands, the parent company behind Taco Bell and other fast food chains, announced on Wednesday that it’s expanding the use of artificial intelligence voice technology across many of its drive-thru locations in the U.S.
"Yum! Brands is integrating digital and technology into all aspects of our business with exciting new capabilities, and AI is a core piece of that strategy," Lawrence Kim, Yum! Brands’ chief innovation officer, said in a statement. "With over two years of fine-tuning and testing the drive-thru Voice AI technology, we’re confident in its effectiveness in optimizing operations and enhancing customer satisfaction," Kim added.Yum! Brands also owns chains like KFC and Pizza Hut.
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