Tempur Sealy thinks it has created a bed that can outsmart snoring
The Tempur-Pedic mattress brand is rolling out a mattress that is says is smart enough to automatically adjust to stop snoring, and that can monitor how well you sleep and suggest improvements.Who is the smartest bed in the room? Tempur Sealy International thinks it has a winning candidate in the smart bed competition.
Sensors installed under the mattress and connected to adjustable bases will also give owners a report each morning, sent to an app on their phones, detailing how well they slept, along with personalized advice on how to improve their sleep. Tempur Sealy has been on a hot streak this year. Its stock is up over 100% from a year ago and second-quarter earnings were up 39%, with the company gaining market share in the luxury category, thanks to strong growth in its higher-end Tempur-Pedic lines.Sleep-tracking is a growing trend in the bedding industry, and it is being offered by Tempur Sealy’s top competitor, Simmons Serta, as well as some of the newer entrants in the mattress space.
Tempur Sealy is taking the smart bed a step further by employing sensors that can sense vibrations that indicate someone is snoring. "Sleep maximizers" - consumers who are willing to invest in a good night's sleep - are expected to be the prime audience for smart beds.Tom Murray, Tempur Sealy’s senior vice president and marketing officer, said the smarter beds and sleep trackers appeal to consumers the company calls “sleep maximizers.”
Sleep maximizers also are willing to spend thousands of dollars for a good night’s sleep. One of the Tempur-Pedic premium adjustable bases, paired with its most deluxe mattress, can cost about $7,000 for a queen-sized bed.
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