.asvpxrocky's global campaign with Klarna is encouraging consumers to rediscover fashion.
Acknowledging that most of us have spent a much greater deal of time indoors and less time dressing up over the last year, Klarna’s new campaign with A$AP Rocky is inviting consumers to “Get Smooth Again.”
“Following a challenging year, the world is beginning to reemerge, and we believe now is the right time to really celebrate the joy of style and fashion,” said David Sandström, chief marketing officer at Klarna. “As a brand and service, Klarna wants to evoke feelings.
According to data from Klarna, consumer behavior in the U.S. has shifted with shoppers favoring suits with a 166 percent increase, dresses at a 108 percent increase and sunglasses at a 237 percent increase. At the same time, the company found that face mask sales are down 52 percent and loungewear is down 66 percent.
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