This is the first fashion collection between the rapper and car manufacturer.
The rapper and the car manufacturer are joining forces for an apparel and accessories collection that fuses the former’s streetwear style with the latter’s well-known logo. The collection offers sweaters, hoodies, trousers, jackets, baseball caps and bags and ranges in price from $60 to $175.
The collection takes a ’90s-inspired approach with pieces such as a white hoodie with a retro Mercedes-Benz logo, a bomber jacket designed with an image of a tire and an oversize orange jacket, among other styles. “Mercedes-Benz has been exploring culture-led industries for decades, driven by our forward-thinking spirit and spearheaded by authentic co-operations with partners, allowing us to speak credibly to progressive target groups,” said Bettina Fetzer, vice president communications and marketing at Mercedes-Benz AG. “Ourwith A$AP Rocky perfectly captures the movement of the ’90s, tapping into the fashion and music culture of this decade, a defining era that has shaped creatives such as A$AP today.
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