A$AP Ferg on Devoni, his new chapter as a fashion designer:
-- they looked so crazy, five people literally called me saying they got robbed for wearing them! I mean, it was super bad that that happened, but that's how great they looked. Anyway, they were still a little bit expensive, so I had to create a more accessible that would be affordable for everybody. So that's how I created the first Devoni belt. I've always been a fan of digging in the dictionary, and I love wordplay.
Speaking of your dad, I heard that the brand's also inspired by your dad's work in fashion. Tell us a bit more about him and his style, and how that’s shaped who you are. Well, my dad has inspired everything about me -- not just in fashion, but the way I live my life. He actually started out painting custom t-shirts for his friends and Harlem drug dealers like Nicky Barnes and the real old school guys that came before him. But he chose the path of being an artist, rather than going into the street life.
He really was my superhero. He was the one driving the Benz with a mink jacket and buying me Versace sweaters when I was little. Through him I met, like, Diddy and Heavy D back in the day -- but they were just his friends. What he really gave me, though, was a sense of being ahead of the curve; of always looking to the future. Whenever the kids were wearing brand newat a party, I already had two pairs that were all fucked up.
He also had a store called Ferg Apparel in Harlem, and he did a bunch of leather goods -- and Dapper Dan was his mentor. He’d do full-length jumpsuits, leather durags… out of this world stuff! Thongs for ladies for Valentine's Day… He was even the first person I've seen do theFor some reason, I've just always really liked them! Especially the way Harlem dudes wear them. Back then, it was a denim era.
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