Meet the man behind this socially conscious coffee company that is dedicated to making an impact in the community.
Now more than ever, shoppers are invested in companies that have sustainable practices or share values similar to their own.
Cook took a chance to make a change, and he used his favorite drink to do it. He left his nine-to-five corporate job to start BLK Men Coffee, a company with a product and a purpose.Cook’s company sells fresh beans, coffee grounds, and K-cups in a variety of roasts and flavors, all online.He was struggling to connect with customers at first, but he used online platforms like Shopify to get noticed.
"I just got tired of watching mainstream news and seeing the brutality, the injustice, and not the positive representation of what it means to be a Black male in America. And I thought the best way to invoke change is to be the author of my own story and tell the story about what it means to be a Black man in America: the positive aspects, the resilience, the creativity, the tenacity," said Cook.
"I think in this day and age, just having a product, regardless of how amazing it is, it's not enough. People want to know, What are you doing with their hard-earned dollars?" said Cook.
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