The British brand began by building utility vehicles for farmers and country landowners, but has since evolved into a world-renowned maker of high-end luxury SUVs.
What the Jeep brand is to America, Land Rover is to much of the world: A nameplate associated with indomitable off-road vehicles. From humble, utilitarian beginnings, Land Rover has become a high-end luxury status symbol, but the company’s products still strive to offer the all-terrain capability and utility that set Land Rover apart from the beginning. Here’s everything you need to know about the past, present, and future of this iconic British brand.
In 1970, Land Rover introduced the vehicle that would define its modern image: The Range Rover. Bigger, roomier, and blessed with a coil-spring suspension, the Land Rover Range Rover was a more comfortable and capable vehicle than the Series III, while still offering all-terrain capability and full-time four-wheel drive. Surprisingly, early Range Rovers were only available in a two-door body style, with a manual transmission and a basic interior.
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