The self-publishing industry, which affords authors more opportunity and greater control over their work, is growing fast. Megan Williams, author of 'Our Interrupted Fairy Tale,' founded The Self-Publishing Agency, Inc (TSPA) 6 years ago to guide people through creating and selling their own books.
TSPA has seen a 130% increase in the number of US-based authors that have come onboard in recent years. Williams attributes this increase to the exchange rate between U.S. and Canadian dollars, which now tilts in favor of Americans, allowing them to use TSPA’s service at 20-40% of the cost they would pay at home.Here are Williams’ top eight tips for successful self-publishing:Build a team of people who are better at their jobs than you are.
Ex."If a mom in your life is going through a rough patch, consider gifting them this book instead of flowers."Where does your ideal reader spend their time? Farmers markets? Kid stores? Sell your book where they already are.I have never met an author who feels like they have “made it.” From sales numbers, to national media, to influencer endorsements – success and goals continue to grow as your story does.
According to Williams, the Covid-19 pandemic caused a shift in how writers and readers are defining what it means to professionally publish a book. After being stuck at home for a year, people have been more eager to share their voices. They are drawn to TSPA’s hands-on and supportive approach to working with authors – not only in publishing, but also in writing and marketing their books.
Williams spent a year writing and another year researching the best way to publish the story. Although she contacted a few publishers, her heart pointed her to self-publish. “Historically in the literary world, self-publishing meant you couldn’t find a publisher. To me it was more important to keep the integrity of my story and have it published sooner than a trade publisher's calendar would allow. I didn’t want to wait for someone to validate that my story was worth telling,” she explains..
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