At the Pop Culture Summit being held at MCM London Comic Con, Chris Whittle of the London-based pop culture marketing agency Experience12, who have worked with Netflix, Disney, Warner Bros, Universal, Amazon Prime, Paramount, Lego, Sky, 2K and many more, shared data that they had been gathering from attendees at many MCM London Comic Cons...
At the Pop Culture Summit being held at MCM London Comic Con, Chris Whittle of the London-based pop culture marketing agency Experience12, who have worked with Netflix, Disney, Warner Bros, Universal, Amazon Prime, Paramount, Lego, Sky, 2K and many more, shared data that they had been gathering from attendees at many MCM London Comic Cons over the years, after interviewing over 20,000 attendees, as well as attendees at NYCC and conventional audiences for control purposes.
They are all about fantasy. animation and sci-fi. There is a definite above-average subscription rate to anime-streaming Crunchyroll, which beats out Now TV, Apple TV, Paramount and YouTube Premium in the streaming stakes and is liked more than Amazon Prime. And with 35% of them going to the cinema three times a month, it's no wonder that film beats TV. But gaming, as we have seen, is the favourite obsession.
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