Google has begun auto-deleting new users' search data and location history on a rolling 18-month basis, CEO Sundar Pichai announced, as the tech giant moves
The tweak was introduced Wednesday and is the latest attempt by a big online firm to boost public trust after hefty fines were levied against Facebook and"We believe that products should keep your information for only as long as it's useful and helpful to you," Pichai said in a blog post, adding that the changes were designed to"keep less data by default.
Current users can already opt in to auto-delete their data every three or 18 months -- a setting that has not changed, although existing users will be reminded of the option to do so. Smartphone location technology has been in the spotlight as governments study or implement app-based initiatives to prevent the spread of the coronavirus, despite concerns over privacy and civil liberties.'s parent company Alphabet, asserted that"privacy is at the heart of everything we do" in his blog post.
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