'Leisurée' brand Lively is among the direct-to-consumer retailers currently facing new challenges as a result of COVID-19. Founder Michelle Cordeiro Grant offers 7 tips for fellow retailers.
What it means, internally, for the team:
Takeaway: Speak the same language as your community and offer them support in creative ways, whether it be content, discounts, access, etc. Understand your cash and cash flow. The runway has drastically shifted for everyone so it's important to know what you have, and to create more of a cushion for yourself by negotiating contracts.
— people are looking for little things to make them feel good. Understand what you can offer that will make them feel good, which they can purchase without too much consideration, such as socks, a face mask, nail polish, etc. This can be tough to avoid, but beware of knee-jerk reactions, and don't swing the pendulum too far. Small tweaks and slight pivots are what will ultimately win here.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Blake Lively and Ryan Reynolds Quietly Donate $400,000 to New York's Hardest-Hit HospitalsIt comes two weeks after they donated $1 million to Feeding America and Food Banks Canada.
Read more »
Ryan Reynolds, Blake Lively Give $400k to NY Hospitals Fighting VirusRyan Reynolds and Blake Lively donate $400,000 to New York hospitals on the front lines of the coronavirus pandemic.
Read more »
Blake Lively and Ryan Reynolds Quietly Donate $400,000 to New York's Hardest-Hit HospitalsIt comes two weeks after they donated $1 million to Feeding America and Food Banks Canada.
Read more »
Blake Lively and Ryan Reynolds Quietly Donate $400,000 to New York's Hardest-Hit HospitalsIt comes two weeks after they donated $1 million to Feeding America and Food Banks Canada.
Read more »
Ryan Reynolds On Whether He Ever Watched Blake Lively on GGRyan Reynolds reveals whether he's ever watched the great Serena Van Der Woodsen... errr, Blake Lively on the small screen.
Read more »
Ryan Reynolds Finally Revealed Whether He Watched Blake Lively on 'Gossip Girl'XOXO
Read more »