The surprising results of a new survey suggest that men and millennials are especially fond of food shopping at the ubiquitous convenience store.
The self-described"world's largest convenience retailer" scored a 62% popularity rating on YouGov's most recent grocery survey for 2022, just ahead of runners-up Aldi and Kroger , with Trader Joe's and Whole Foods Market coming in at 4th and 5th place, respectively.
Honorable mentions in America's top 10 included Albertsons, Safeway, Piggly Wiggly and, notably, Circle K, one of 7-Eleven's chief convenience chain rivals.popularity scores are based on over 20 million survey responses received from people all over the country, updated on a rolling basis every quarter—it does provide a demographic breakdown showing how each retailer fared among individual age groups and genders.
Which generation is driving the 7-Eleven love? Millennials, of course. Americans born between 1982 and 1999 gave the Slurpee shop its highest popularity score of 65%, while Generation X and Baby Boomers favored the midwest-based supermarket chain Kroger. 7-Eleven also proved most popular among male respondents, while females preferred the German-owned discount chain Aldi, one of America's fastest growing grocery chains with almostWhat these results say about today's average American grocery shopper is open to interpretation. But the overwhelming popularity of 7-Eleven and Aldi would suggest a new twist on that old American slogan:"Give me convenience, or give me a discount.
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