The new alternate version of 6LACK’s Since I Have A Lover is the AI-powered functional sound company’s first step in its partnership with UMG.
he felt this was a way for the soundscape company to help major labels evolve. “We can process the stems [the audio building blocks of a track] from Miles Davis’and come back with a functional sleep version of that album,” Stavitsky said, adding that Endel was in talks with all the major labels about trying this at the time.marks the companies’ first attempt. Their partnership came as a surprise to some, given UMG chief‘s negative recent remarks about AI and functional music.
that “consumers are increasingly being guided by algorithms to lower-quality functional content that in some cases can barely pass for ‘music.’”, UMG evp and chief digital officer, praised Endel for “utiliz[ing] their patented AI technology” to create ambient music because it is “anchored in our artist-centric philosophy” and “powered by AI that respects artists’ rights in its development.
“This is about letting people experience my music in a new way,” 6LACK says of his collaboration with Endel. “These sounds can be for rest and relaxation, or for helping you feel inspired and creative. It’s for finding a sense of balance in life.has plenty of magical sounds, and combined with Endel’s AI and science, it was easy to create something that felt healing.”
“Using AI to reimagine your favorite music as a functional soundscape, designed to help solve the biggest mental health challenges we’re facing as a species, is our mission. 6LACK’s openness to experimentation and his ability to let go and trust the process was crucial to the success of this project,” says Stavitsky. “We’re extremely proud of the result and can’t wait for millions of people to experience the healing power of these soundscapes.
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