6-Year-Old Neurodivergent Creator Designs 2x WNBA Champion’s Nike Shoes

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6-Year-Old Neurodivergent Creator Designs 2x WNBA Champion’s Nike Shoes
Jewell Loyd Nike ShoesCheryl Robinson ForbesLaci Swann
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Dr. Cheryl Robinson is a New York-based contributor who covers leadership, focusing on the art of pivoting and career changes since 2017. She has covered how individuals can successfully pivot in their careers. She's interviewed influential leaders, including Maria Sharapova, Bobbi Brown, Diane Von Furstenberg and Kathleen Kennedy.

and talents they bring to various artistic disciplines. This isn’t limited to adults. Children with autism also utilize their creative skills to bring light to the neurodivergent community. The CDCabout 1 in 36 children has been identified with autism spectrum disorder according to estimates from the CDC’s Autism and Developmental Disabilities Monitoring Network.

The shoe was released on May 15 and sold out within minutes, becoming the fastest-selling, most sought-after Nike sneaker that week, along with Travis Scott’s Nike. Lyod intended the shoe to bring awareness to autism and the nonprofit Foundation. Once Nike approved the idea, the team sent Swann’s children blank templates. The instructions stated that they should color, draw and write whatever they wanted. Nike combined the different elements from each template to create the shoe.

Lyod’s vision came to fruition: the shoe drove awareness to the autism community. In addition, people inquired about the Foundation., housed in Florida, hosted the only summer camp for children with autism in the capital of the Sunshine State. Swann and her team hired behavioral therapists and accounted for the safety and extra precautions needed for 25 children with different needs and amenities; she created a place where her child, along with many others, could feel a sense of normalcy.

Tell an epic story. Utilize influencers’ personal stories to engage consumers and help shape the narrative.

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Jewell Loyd Nike Shoes Cheryl Robinson Forbes Laci Swann Little Boy Blue Foundation Autism Autistic Creatives Neurodivergence Wnba Jewell Loyd Wnba Seattle Storm

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