Embrace the sentimental, opt for experiences over things, and don't overdo the personalization
like to think I’m an excellent gift giver—but I’ve occasionally detoured into questionable territory. I once wrapped up a 25-inch cardboard cut-out of my smiling face. The recipient—a family member who wished they saw more of me—loved it .
To my surprise, help comes from an unexpected source: scientific researchers. People actually specialize in the study of gift-giving to shine light on what we get right—and wrong. Say Givi was shopping for his brother, a Pittsburgh Steelers fan. “I might just go ahead and give him a Steelers jersey,” he says—rather than the more sentimental option he had been considering: an album of special photos. “It’s a superficial type of gift, but I can feel comfortable that it’s going to be at least somewhat well-received.” In reality, he would have been better off going with the photo album, his research suggests.
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