In her new book, Taylor Lorenz charts the two-decade history of creator culture, documenting how user-generated content has redefined our ‘extremely online’ lives.
It’s now pretty common to treat online life as “real”—though this wasn’t always the case. In fact, for much of its relatively short history, social media and creator culture have been treated as anything running the gamut of fascinoma, nuisance, or passing triviality., Taylor Lorenz lays out a twenty-ish year history in which digital culture as we currently understand came into being.
As to the new chapter we’re entering, Lorenz cites certain forms of fatigue with the demands of constantly posting, and skepticism about the intentions of platforms whose economic model is ultimately surveillance. This dates back to the group of bloggers who essentially launched creator culture as a concept: so-called “Mommy Bloggers.”
Lorenz didn’t mince words about the effect that this metrification has had on the evolution of social media. The historical record is also spotty because mainstream outlets are often the last to cover such stories—if they even do at all. Lorenz believes that part of the problem is that these outlets haven’t learned how to support writers within the digital culture beat.—no offense—doesn't do internet culture reporting well, because they're not willing to go into those spaces and truly cover them,” Lorenz said. “I think it's just so hard for traditional media.
She also explained that the idea that this isn’t merely a new phenomenon; to a certain extent, journalists have always needed to build brands to find career success.
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