In a competitive San Diego beer market, craft brewing companies look to bring consumers to their taprooms, including satellite venues located in less saturated communities.
With more brewing companies in operation than at any time in American history, securing space on grocery, big-box, and liquor store shelves is more difficult than ever for beer-making interests. And that’s only half the battle. Consumers patronizing those retail outlets have a vast array of beers to choose from, along with an increasing assortment of popular canned alcoholic options such as hard seltzer and ready-to-drink cocktails.
Over the past year, several local brewing companies that had previously channeled most of their energy into packaging beer for distribution in kegs, cans, and bottles, have pivoted, opting to sell as much of their ales and lagers across their own bars. Those operations also have opened satellite tasting rooms to sell more beer — maximizing profits, while increasing brand reach and exposure beyond their flagship facilities.Spin-off tasting rooms are nothing new in San Diego County.
Duck Foot Brewing — The Secret Spot, Leucadia — debuted in April in a tasting room previously operated by Ballast Point Brewing’s parent company, Kings & Convicts Brewing.In the past seven years, this operation has achieved top-tier status behind award-winning IPAs, high-profile collaboration beers, and brew-enthusiast fanfare.
Duck Foot Brewing — The Secret Spot, Leucadia — is the company’s most recent satellite to open in April.It took Scripps Ranch’s Harland Brewing over a year to make Grants Market and Coffee Room its own, but they knew care needed to be taken with such an iconic South Park mainstay.
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