“My curls feel as good or better as they have with Miss Jessie’s, Mixed Chicks, Briogeo, and all the other products currently on my dresser. It definitely seems worth the cost”
Photo: Sephora Back in June, Sephora signed the 15 percent pledge, promising to dedicate 15 percent of its shelf space to Black-owned businesses. One of the newest brands to join the retailer in fulfillment of that oath is Bread, a clean and vibey hair-care brand started by entrepreneur Maeva Heim The vegan, cruelty-free line consists of a three-step system: a wash, a deep conditioner, and an oil. The Cut asked several of our curly-haired colleagues at Vox Media to try it out.
Speaking of scents, those are my only qualms with the products. They’re all extremely sweet-smelling in a nostalgic way . If that’s your jam, you’ll love them; each leaves your hair noticeably scented after use. I like more toned-down or earthier scents, so it was a bit much for me. I’ll probably promote the cleanser to the role of my regular shampoo, though.
I could have ended right there, but lately I’ve been obsessed with individually finger coiling each and every section of my hair, so I added my holy grail hair gel, diffused it, and went to bed. The next day, I woke up, added more Hair Oil Everyday Gloss to my 80-percent-dry curls, and reshaped them with more of the gel. I was amazed at how good my day one hair looked! A little frizz, which is to be expected in late August, but overall my curls were juicy and my hair smelled delicious.
Zen Ren, community manager Although my 2B/2C hair isn’t Bread’s target hair range, I’ve been surprised at how effective everything was for my thick, dry, high-density waves. My personal standout was the hair mask, a marshmallowlike cream. It smelled just like coconut whip, and as I scrunched it into my hair, I was taken aback by the softness and fluffiness it immediately imparted. After air-drying, my head was showing off the best curl pattern it has had in months.
The products smell amazing, like Smarties candy and vanilla, and really made my hair feel smooth and hydrated. The hair oil was a little unwieldy to get out of the bottle, but a little felt like enough to keep my hair from getting really frizzy without making it too heavy or greasy. My curls feel as good or better as they have with Miss Jessie’s, Mixed Chicks, Briogeo, and all the other products currently on my dresser.
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