LIV Golf has turned the golf world upside down in recent months thanks to its seemingly limitless funding from the Saudi Arabian government.
the purse for golf’s four majors has increased over the last 10 years – though each major still pays out far less than an ordinary LIV Golf event .That’s how many viewers CBS averaged during the final round of the RBC Canadian Open last month that overlapped with LIV Golf’s first event, marking a 22-year high for the tournament,
to Sports Business Journal, experiencing an apparent ratings bump from the added publicity from LIV Golf.LIV Golf formally launched last fall with Australian former world No. 1 Greg Norman as its chief executive, but began to truly make waves in February when Mickelson his ties to the Saudi-backed league with inflammatory comments about the Saudi government’s involvement in the murder ofjournalist Jamal Khashoggi and its criminalization of homosexuality. Mickelson said and disappeared from the public eye for months before playing his first tournament in June at LIV Golf’s first-ever tournament at the Centurion Golf Club near London. The PGA Tour announced last month the suspension of any golfers playing in LIV Golf tournaments from the tour.
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