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Nortman Has Been A Trailblazer Her Whole Life –Her Approach To Investing Remains Unique
“It exposed me to a different partnership structure,” she says. “Our job is to bring entrepreneurs up from low-ego moments, and bring them down from high-ego moments.” As Kerry Bennett, Upfront’s head of marketing, puts it “new ideas are born from big challenges, strong guardrails and hard work” – VCs can be the guardrails.
Negotiations over terms will be the first moment of potential conflict an entrepreneur has with a funder – the way the entrepreneur feels about the negotiation will reflect how the future relationship is likely to unfold. The interactions should leave the entrepreneur feeling inspired, rather than nervous and drained – because, as Nortman says, that’s the only way you can sustain yourself in the marathon of entrepreneurship and get to the victory line.
An emerging VC/entrepreneurial ecosystem benefits everyone because it brings investment dollars and creates a talent reservoir that everyone can draw from, Nortman says.Nortman is a life-long learner whose diverse interests and curious mind are evident in everything she does. Famously, she regularly consults with a 21-year-old tech entrepreneur who has been called her “Gen X mentor.
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