6 Korean brands to know from Seoul fashion week:
-- are nowhere to be seen on the schedule for SS20. Looking to follow in the footsteps of New York, London, Milan and Paris, Seoul has built an impressively big conversation around itself over the past few seasons by introducing some of these brands onto the global fashion industry’s radar. But without enough staple brands returning to its schedule season after season, an internationally-renowned fashion week can be hard to maintain.
However, across a varied and dynamic six day-long schedule, you couldn’t accuse Seoul Fashion Week of not traversing a multitude of iterations of South Korean style. From high to low, young to old, smart to street. In fact, such is the diversity of its designers and their shows, at points the schedule feels a little bit like, on the contrary, an outright refusal to be defined by a handful of its better-known names.
To hold Seoul accountable for the current problem, rather than our Paris-centric system, is unfair. In order to see impeccable street style reflected on the catwalks, a framework needs to exist in which local designers can prosper across the world without leaving their home countries.
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