The signs of hip-hop’s influence are everywhere — from Pharrell Williams becoming Louis Vuitton’s men’s creative director to billion-dollar brands like Dr. Dre’s Beats headphones. It didn't start out that way.
“How many billionaires can come from Hov crib? Huh, I count three -- me, Ye and Rih, Bron’s a Roc boy, so four, technically.” Jay-Z, also known as Hov, Rihanna and NBA star LeBron James are all on the Forbes World’s Billionaires List for 2023, though Ye, formerly known as Kanye West, dropped off the list after his controversialHip-hop artists have achieved that level of success because they are much more than their music.
“In America, in a capitalist society, how else do you show you’ve made it?” Krishnamurthy said. “One thing I kind of joke about is: People can’t see your mortgage. But they can see a nice chain. They can see the clothes that you have on. That is an immediate signal.”“You have a genre that historically has a lot of people who grew up with little to nothing,” Krishnamurthy said. “The aspiration is inherent.
Even though the company had seen an unusual spike in sales of its Superstar shoes in the Northeast in 1986, it wasn't ready to attribute that to rap group Run-D.M.C. and their hit “My Adidas.” “But when that kind of money is being spent and people really saw the power that rappers had to change what somebody might wear, ... they started taking notice," she said.
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