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Many of us try to eat more fruits and vegetables and less ultra-processed food. But why is sticking to your goals so hard?
Here's how food cravings work and what you can do if you find yourself hunting for sweet or salty foods.We are programmed to learn how good a food tastes and smells and where we can find it again, especially if it's high in fat, sugar or salt.The cue triggers a physical response, increasing saliva production and gastric activity. These responses are relatively automatic and difficult to control.factors.
If an ad for chips makes you look for food, it's likely a slice of cake won't cut it – you'll be looking for something salty. Cues in our environment don't just make us crave food generally, they prompt us to look for certain food"categories", such as salty, sweet or creamy.
Avoid shopping when you're hungry, and make a list beforehand. Making the most of supermarket"click and collect" or delivery options can also help avoid ads and impulse buys in the aisle.
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