Let's take a deep dive on each and see what you can do in your own companies to improve sales associate training.
When a customer steps through the doors of a retail location looking to purchase a new product, they want to be helped by a friendly, knowledgeable sales associate who can answer their questions, learn their preferences, and connect them with the right product that fits their needs.
This is why retail associates believe that adding more in-depth training on specific products or categories will bring more value to their training and help them better serve the customer.Don't assume sales associates will learn about products while they're on shift, and don't only rely on sales associates to learn product information from written materials.
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