5 Types of Stories Leaders Need to Tell

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5 Types of Stories Leaders Need to Tell
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Storytelling is an important leadership skill, and executives who want to succeed should master five types of narrative: Vision stories, which inspire a shared one; values stories that model the way; action stories that spark progress and change; teaching stories that transmit knowledge and skills to others; and trust stories that help people understand, connect with, and believe in you.

of being the only Black girl on the soccer team not invited to a teammate’s birthday party to often being the only woman and person of color in a meeting. When you demonstrate vulnerability by sharing a personal story, others will be inspired to reciprocate, creating a virtuous circle of trust.Brené Brown defines a leader as “anyone who sees potential in people and has the courage to develop that potential.” Great leaders need to be great teachers.

Entrepreneurs can use action stories to launch new business ideas. Canva founder and CEO Melanie Perkins dreamed of making graphic design accessible. To do this, she needed to create a new story for investors. “People are scared of designing,” says . “They’re conditioned their whole lives to think that they’re not creative.” Early success stories included people completing simple design challenges and creating resumes that helped them land jobs.

Action stories can also be used to inspire organizational change. Former CEO Indra Nooyi used story toat PepsiCo, shifting a product portfolio that was primarily sugar-based to something more health conscious. She wanted to maintain the sense of fun but ensure that it was also good for you. “Words that speak to people’s hearts are more important than speaking to their minds,”

. She developed an indirect narrative to get buy-in from her board, using story to illustrate emerging trends of evolving consumer tastes.If you want your team to buy into your organizational values, tell a story that shows someone living into them as a means ofFor example, to model the family-first mindset at Zoom, founder and CEO Eric Yuan often

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