'5 Things You Should Start Doing to Reach Younger Audiences' by instreamly marketing livestreaming
According to Kantar Millward Brown's AdReaction: Engaging Gen X, Y, and Z study, almost 70% of Gen Z use ad-blocking software. Growing up with constant advertising buzz has made them all the more impervious to it. Since they prefer being online and playing video games over anything else, it's no surprise they are hard for marketers to reach.
Content creators and influencers using platforms such as TikTok, Instagram, Twitch, or YouTube deliver the type of entertainment TV could never hope to replicate. Entertaining and interactive content co-created with audiences is the base for influencers to create close bonds with their followers, directly translating into reach and high CTRs.Generation Z has more of an aversion to insincerity and inauthenticity.
Boosted by COVID pandemic lockdowns, the number of stream viewers reached unimaginable levels. In 2020 we saw an 80% increase in hours watched. Even the biggest optimists predicted this trend to drop rapidly during 2021. However, in reality, we have seen another 21% growth.What does it mean? Viewers who started watching live streams during lockdowns enjoyed it so much that they stuck around.
Non-intrusive content, eye-catching animations, or displays that react to in-game events are fantastic ways to turn viewers into engaged customers. Mixing and matching creates an exciting experience everyone can enjoy. These multi-layered interactions were at the core of one of the most successful streaming marketing campaigns of 2021.Gen Z lives and breathes technology. Innovations are expanding the possibilities for your content to reach your target audience.
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