Following devastating flooding in Emilia-Romagna, Alberta Ferretti used her Resort 2024 presentation to pay tribute to the region that shaped her. Anders Christian Madsen reports from the front row in Rimini.
“It’s interesting to involve the people who work for me in an event,” Ferretti said before the show, referring to the Aeffe conglomerate she founded in 1972. Based in Cattolica two towns over from Rimini, it comprises her eponymous brand as well as Moschino, Pollini and Philosophy – whose creative director Lorenzo Serafini attended the show – and has made Ferretti “queen of the region”, as one local put it.
“I dedicate it to the city of Fellini because Fellini was a dreamer. And, although not in the same way, so am I. Fellini was a different epoch. Now, people speak a different language. I live in the same place he lived, but as a modern woman, I travel a lot. It’s important to my job to see which way the world goes. I want to work for the women who travel and live,” she said, noting how clients from around the world had flown to Rimini for the show.
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