After his unusual, buzzy and ill-fated presidential debut on Twitter, Gov. Ron DeSantis carried out a far more traditional campaign tour, barnstorming Iowa, New Hampshire and South Carolina to sell himself as the strongest Republican alternative to Trump.
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“Petty,” he labeled Trump’s taunts. “Juvenile.” The former president’s criticisms of him? “Bizarre” and “ridiculous.” It’s a phrase we’re likely to hear more of, given that it takes aim at both of the major obstacles in DeSantis’ path to the White House: Trump and Biden. The case DeSantis is making, however, sometimes seems to be undercut by his own delivery. Even supporters acknowledge that he is not a natural orator, and on the stump, he sometimes calls himself an “energetic executive” in a neutral monotone.If DeSantis had to summarize what he believes is wrong with America in one word, his three-state tour suggests the answer might be “woke,” a term that many Republican politicians find easy to use but hard to define.
“They are imposing their agenda on us, via the federal government, via corporate America, via our own education system,” he said. “All for their benefit and all to our detriment.” After his speeches, he worked the rope line, talked with voters, snapped pictures and signed autographs. He always reacted enthusiastically when voters told him they lived part-time in Florida. “What part?” was his standard follow-up, before discussing how badly those areas had been hit by Hurricane Ian.
The early nominating states require a set of political skills different from the one that works in Florida, where politicians rely heavily on television advertising to get their messages across.
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