Patrick Llewellyn of 99designs by Vista looks at the typography trends from the past that are being revisited in 2023.
There’s a prevailing sense that font trends are looking back in time in 2023. Keeping an eye firmly on the past, nostalgia reigns supreme throughout the dominant typographic trends identified by our creative community. But how this manifests varies significantly in different trends - from channelling reassurance and comfort, to pushing boundaries in response to overarching social anxiety.
It’s not just sentimentality fueling this nostalgia. Post-pandemic, people are spending more time online than ever before. The attention economy is booming, and as such, competition for capturing - and keeping - consumer focus is fierce. Our social feeds are filled with videos designed to endlessly loop, and the notion of channelling past eras through font design creates a visual cue for people to seek refuge and pause amid the noise.
Many of us, subconsciously or otherwise, are seeking sanctuary from the past year where the Russo-Ukrainian war and a rapidly approaching recession have dominated headlines. Whilst the immediate past may be a little fraught, designers are taking inspiration from moments of optimism further back in history: Art Deco and serifs that reflect the refined elegance of classic fashion magazines both make an appearance, contrasting with louder, more youthful cultural trends.
Ultimately, 2023’s typography trends are heavy on nostalgia but all have subtle modern twists, telling us that whilst these fonts may be looking back, they’re only doing so to ensure we keep moving forward (if you're looking for more options for your designs? See our pick of the
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