As the economy tanks, influencers face a drop in paid content and affiliate commission rates, forcing them to pivot.
“I went from making around $2,000 a month in advertising to $100 a month because advertisers aren’t paying as much to publish ads,” said, a full-time influencer based in Los Angeles. “My rate per 1,000 views went from around $15 to $5.”Most of the affiliate programs I use on my site have either temporarily closed or dropped their rates significantly,” Aspinwall told HuffPost. “For example, Amazon dropped their commission rates to 1-3% on many items that used to be 8% commission.
Even if brands don’t cancel influencer activations , it’s unclear when business will return to normal, leaving many influencers in a holding pattern regarding future partnerships.
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