From cottagecore to kawaii and soft living, these TikTok creators are showing up in spaces that have historically left Black women out ✨
Once a law student immersed in "corporate hustle culture" with dreams of being a corporate attorney, Turner tired of the "suit, briefcase" lifestyle and left law school. Soon, she realized that there were successful people out in the world "doing less, but getting more." They weren't working harder, they were working smarter.
"When I left law school, I realized that the people that were living softer and living more intentionally and living more authentically were actually achieving more than the people that were hustling," she explained. She was inspired by women she saw on TikTok posting their own, aspirational morning routines and became determined to create one of her own that actually sparked joy.
While there were many things drawing her into the "soft living" lifestyle, diverse representation wasn't one of them. "When I started to see 'soft living,' I didn't really see a lot of people that looked like me. I didn’t see any Black women going to pilates or drinking green juice at 5:30 a.m.," Turner explains. "I knew I was interested. I knew friends that were already doing that.
While the pre-sunrise pilates-and-green-juice routine is often associated with capitalism and hustle culture, for Turner, setting her own schedule without a job setting it for her was paramount. She says that intentional living is about people unapologetically putting themselves first. "I started showing people that routines are absolutely essential, and to pour into yourself. I'm a big proponent of pouring into myself before I'm pouring into anybody else," she explains.
Turner thinks Black people were always a part of the soft living community, just not as visibly as white people. Her TikTok page invites audiences to see her routines and engage with her philosophy of pouring into herself before pouring into anybody else. Whether it's setting healthy boundaries or meditating before a day of productivity, the "soft living" that Turner strives for is all about self-care and preservation.
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