We visit Prodrive's Banbury HQ for the inside line on its creation, rise to racing prominence and what's next
It’s hard to find a definition that adequately covers every part of David Richards’ Prodrive firm – and that’s awkward, as this year it celebrates 40 years of more or less continuous business success, including some of the greatest moments in UK motorsport history. Prodrive’s own brochure description of itself as “the world’s leading independent motorsport company” only goes partway towards doing the job.
“I’d heard about a Swiss lawyer looking to get into driver representation, who already had parallel businesses that were called something like Proserve and Progolf,” explains Richards. “It struck me that Prodrive sounded good, so we started using that and it stuck.
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