Dozens of justice and watchdog groups are urging top Twitter advertisers to use their influence over the website to urge new CEO Elon Musk to embrace content moderation or threaten to pull their funding if he doesn’t.
, 40 groups warn that, while Musk has promised advertisers he won’t turn the website into a “free-for-all hellscape,” his actions have indicated otherwise.
The letter was signed by groups like Media Matters for America, Public Citizen, the National Association for the Advancement of Colored People , the National Center for Transgender Equality, and others. They say that Musk’s promises to advertisers “in no way accurately portray his plans for Twitter,” and that if he carries out even a fraction of what he has pledged for supposed “free speech” on the platform, “then Twitter will not and can not be a safe platform for brands.”.
Indeed, hateful tweets flooded the platform just hours after Musk’s takeover, as right-wing users feel they can freely tweet slurs, attack LGBTQ people and glorify Nazism with Musk in charge. Meanwhile, in one of his first posts on Twitter after obtaining the company,a false right-wing conspiracy theory about the attack on Paul Pelosi, amplifying it to an even wider audience.
“Without deliberate efforts by Twitter to address this type of abuse and hate, your brands will be actively supporting accelerating extremism,” the groups wrote.
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