Sara brings nearly 20 years of marketing experience to her role as CMO at Emarsys, an SAP company, leading a global marketing team focused on delivering exceptional customer experiences.
Consumer products businesses are acutely aware of the power their retail partners hold. It’s data. They know who the customers are, what they buy, how often they buy it.Production costs are up. Marketing budgets are down. Consumer purse strings are growing tighter by the day. One thing’s for sure – we’re entering a new age of consumer products that presents no shortage of challenges for marketers.
Consumer products businesses are acutely aware of the power their retail partners hold. It’s data. They know who the customers are, what they buy, how often they buy it – the list goes on.lets you peek behind that curtain, identify customers, and get insights to create personalized marketing engagements that build brand trust and loyalty.
So, CPG marketers can use their owned channels to set up value exchanges and start gathering first- and zero-party data. Add QR codes to your packaging that drive to landing page offers, add pop-ups and in-line forms to your blog for discounts or free downloadables – the options are endless.Let’s address the elephant in the data room: customer data is cheap to acquire, but often expensive to maintain.
Consumer Products Consumer Product Marketing CX Retail SAP Technology First Party Data Customer Experience Future Of Commerce
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