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It may have flown by in a flash for many, but with the holidays upon us, 2024 is on the cusp of its grand finale. In anticipation of the new year and a fresh start, plenty of popular restaurant chains are aiming for a better 2025.
One may assume this recorded restaurant malaise among consumers would also impact steakhouse chains considerably. After all, an evening out at the steakhouse isn’t typically a budget meal, and the costly influence of inflation and ballooning prices on the average person’s spending ability remains a hot-button topic for all Americans.
Something is amiss at the Aussie-themed steakhouse chain. While actual Australians may have something to say about the authenticity of Outback's “Australian” fare, there’s no denying the casual dining steakhouse chain has made a considerable impression on the restaurant industry over the past few decades.
STK’s “vibe-driven approach to fine dining” has served it well since it burst on the steak scene about two decades ago. The chain now boasts around 30 restaurants, with most being in the United States, but a number of recent comments and reviews don't exactly gel with the ultra-exclusive, high-end image the steak chain has carefully cultivated.
Another Reddit comment with nearly 2,000 upvotes stated: “No one goes to STK for the steak, it’s a club cosplaying as a steakhouse.”One of the largest and most popular steakhouse chains in the United States, LongHorn Steakhouse brought in over $2 billion in sales last year. Fast forward to 2024, and LongHorn has continued to enjoy strong sales and foot traffic.
A LongHorn representative told local news affiliate KFVS-TV that all food items, food prep utensils, and common guest touchpoint items had been discarded, and a third-party professional cleaning company was hired to disinfect the entire restaurant while the location was closed. Training sessions were also held with every employee to reinforce food safety and sanitation practices.
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