Corporate marketing teams, business enthusiasts, industry experts and thought leaders gathered at Xylo BGC where they discussed the latest trends, insights and marketing strategies under GCash\u2019s Partner Solutions Suite.
MANILA, Philippines — The Ber months have started and businesses are busier than ever to capture their targets in the merriest and wildest quarter—commerce-wise—of the year.
With cutting-edge features such as uniformed reinforcement learning, featurized action catalog, extensive personalization options, and customer 360, GCash’s Hyper AI Ads discern the ideal campaign offers tailored to individual customers. “With Geo-target Ads, brands can banner new offers, advertise in-store promotions, and drive foot traffic to physical stores by leveraging our efficient targeting for a more curated audience,” GCash Innovations and AdTech Head Carlos Bauza said.The vast daily transactions of GCash’s thriving user base have enabled the fintech company to construct a rich tapestry of over 50 distinct customer profiles.
GCash has elevated promotional experience by introducing Voucher Ads, a groundbreaking solution that seamlessly combines vouchers and advertisements. Through this integrated, customizable distribution mechanism, users can effortlessly engage with ads and instantly redeem vouchers, enhancing their overall purchasing experience.
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