You don’t need expensive equipment, a $10,000 ad budget or dumb luck to create a video that gets as many views as an episode of The Bachelor. All you need is a smartphone, a microphone and this four-step plan designed by Katya Varbanova.
"Ideally, you want to make your audience think, 'This video just expressed what I feel better than I could!’” she advises. Getting right down to the strong emotion that your potential audience is dealing with most, will bring about the most engagement.
So you must get clear about the emotion behind your target audience’s buying behavior - then speak to that.Take your audience on a journey and tell them a story. Add some drama, some highs and lows, suspense, etc. We watch videos to learn something or be entertained. If you want your audience to stick around through the whole thing, you have to make it worth their while. Be sure to be interesting, funny, energetic, captivating or all of the above to draw them in. And don’t forget the cliffhangers! There is a reason we all clung to the edge of our seats every time a new Game Of Thrones episode ended - the epic cliffhangers. This kept us coming back for more week after week - even waiting a full year for the last season to air. Draw your audience in with intrigue, and leave them wanting more.Tease your video - just like those movie trailers you see being shown a year in advance of the release date. Well, not that far in advance, but you get the idea. Using the channels you have available to you: email lists, social media, podcasts, Facebook or LinkedIn Groups, etc., start promoting your video to build excitement. Just make sure you deliver on the content! No one likes going to a movie where the trailer was better than the actual film. So be sure to follow the rules above and create something epic.Aim for a thousand shares in one day . Once you hit that number, it will easily grow.can really take some of the heavy lifting off of you. PostSpeaker allows your customers, friends, fans, etc. to sign up and have your marketing message sent out via social on the same day and time. This is great for anyone who doesn’t want to chase down people to help them remember to promote you video - set it and forget it.Once that’s done, you will again need to deploy every marketing channel in your arsenal to make sure you have maximum visibility to your video. Good luck!
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
9 Ways to Avoid Panicking About Current EventsYour mind is a powerful tool in managing anxiety. By changing your thought patterns, you can shift your perspective and calm your nervous system. A clinical psychologist shares three practices to try:
Read more »
The Best Ways to Practice Self-Care While Social DistancingFrom getting optimal sleep to practicing mindfulness, here are a few starting points for easing stress while staying at home.
Read more »
5 ways coronavirus is changing millennials' money habits more than any other generation - Business InsiderWhile some millennials are worried about affording coronavirus treatment and screening, others are booking cheap coronavirus flights to travel.
Read more »
10 ways life has changed since coronavirus struckThe day-to-day situation continues to unfold, with rapid changes to day-to-day life, since coronavirus struck.
Read more »