DYK that enterprises that had a high level of regret for a major purchase took 7️⃣ to 🔟 months longer, on average, than enterprises that had no regret? 💭 We share 4️⃣ key actions to reduce enterprise tech buyers’ regret: GartnerHT EnterpriseTech
need encouragement. Make the process as easy as possible for them, presented in clear, simple steps.
Customers need assistance with navigating the influx of information and complex choices. Think beyond your core product/service and connect it to partnerships, programs and tools to provide support.Surface and understand the difficulties buyers face and provide them with targeted assistance. Focus on change enablement to make buyers more confident that once they have made their tech purchase, they will be able to move from current state to future state during adoption.
Aim to collaborate so you share power with customers and your entire ecosystem to ensure maximum impact from tech investments with minimal regret and frustration. Customers can then complete their buying cycles faster, experience less friction on expansion efforts and avoid cases where they fail to reach a decision — thus developing a more collaborative, trusting relationship with you.? You and the customer assess everything involved with the experience, not a sum of each part.
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