If we want to change women's internalized unrealistic expectations about their bodies, we have to change media's externalized unrealistic expectations about women's bodies.
makes affordable luxury leather jackets for women sizes 12-28+, creating the best-fitting and highest-quality pieces for a customer traditionally overlooked and marginalized by the fashion industry. What began as a hobby for founder and CEO Jeff Cafone – who taught himself how to sew and found a passion in working with leather – transformed into a leather jacket business., which he describes as a"crash course in working with a super diverse group and taking a fit-first approach to design.
"I cracked a major retailer recently by emailing the CEO directly," Cafone reveals."I pointed out that there were exactly 61 black leather moto jackets available on their website for straight-size women....and there was only one option for plus....and that option wasavailable in a single size 14! That's not representative of the demand – nor is it moral. Everyone deserves access to quality options, regardless of size.
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