Fresh startups are taking a bite out of the oral care industry, which for decades has been dominated by mass players like Crest and Colgate. Ojook, Burst, PopGel and Frost bring playfulness, sustainability, and Eastern wellness values to the $45B marketplace. Here, the founders share their journeys.
has experienced a meteoric rise, and is currently one of the fastest-growing e-commerce companies in the U.S. This is thanks in part to collaborations with business experts Kylie Jenner, Christian Siriano and Marshawn Lynch, a children’s toothbrush collaboration with CoComelon, and support from a community of over 40,000 professional dental ambassadors who have shared in over $13 million in profit.
“Hamish and I started Burst because we wanted to see more innovation and more affordability in the oral care industry, and we didn’t understand why dental professionals weren’t included in the product development process,” said Stewart in an exclusive interview forIn celebration of the Walmart launch, Burst partnered with Baby2Baby, an organization that provides children living in poverty with diapers, clothing and other basic necessities.
Wayne Solan is the founder of PopGel. He started the company for because he always has had a burning desire to leave the world a better place than he found it. This he feels he is doing by eliminating plastic waste from the planet. Solan teamed up with a former schoolmate to develop the aluminum tubes used by PopGel today. They knew they wouldn't get everyone to change from holding a tube, so they figured they could simply change the material away from plastic. So far, the brand’s toothpaste has been a big hit, and Solan says more products are coming soon.
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