We've collected all of the best Super Bowl commercials of 2026 for your viewing pleasure—and they are star-studded.
And just like that, the 2026 Super Bowl has come and gone, leaving behind Bad Bunny's stunning halftime show and the best Super Bowl commercials of 2026. Every year in the lead-up to the Big Game, brands pull out all of the stops with their respective Super Bowl ads, competing for the biggest name in music, film, TV, and beyond to work with them and get their eyes on their product with the most creative, funny, or poignant commercial.
Brands pay a pretty penny for their ads, and celebs, from Beyoncé and the Beckhams to Aubrey Plaza and Bad Bunny, jump at the chance to appear in Super Bowl commercials every year—so 2026 would be no different. Taylor Swift might not be watching her fiancé play this year, but that doesn't mean the Super Bowl will have any less star power. Cue: all the Super Bowl 2026 commercials featuring Sabrina Carpenter, Emma Stone, KATSEYE, Kendall Jenner, and many more. While some of the 2026 Super Bowl ads trickled in before the Big Game, some brands saved the big surprises for the actual day. If you missed any during the game or did not have a chance to watch them, fret not, because we have collated all of the best Super Bowl commercials of 2026 below for your viewing pleasure. 1. Pringles with Sabrina Carpenter “Is there a way to look attractive while eating Pringles asking for a friend,” Sabrina Carpenter posed on Twitter back in 2017—and she seems to be answering her own question in the brand's 2026 Super Bowl commercial, which marks Carpenter's first Super Bowl commercial ever. 2. Squarespace with Emma Stone Squarespace's Super Bowl commercials always go all the way out, featuring anyone from Zendaya to Barry Keoghan. This year's ad stars Emma Stone, also in her first Super Bowl ad. The commercial is directed by Greek filmmaker Yorgos Lanthimos. 3. State Farm Insurance with Keegan-Michael Key, Danny McBride, Hailee Steinfeld, and KATSEYE The limit does not exist when it comes to how many stars appear in State Farm Insurance's 2026 Super Bowl Ad. The company has tapped comedians Keegan-Michael Key and Danny McBride as its leading duo, but Sinners star Hailee Steinfeld and KATSEYE also make cameos. 4. Pepsi with Taika Waititi Pepsi's Super Bowl commercial taps another Oscar-winning filmmaker: Taika Waititi. The famed filmmaker directs and appears in Pepsi’s Super Bowl LX spot, titled “The Choice,” which features a very familiar polar bear doing a popular blind test challenge and choosing Pepsi Zero Sugar over Coke Zero. Quite direct. 5. Fanatics Sportsbook with Kendall Jenner Kendall Jenner poked fun at her dating life in Fanatics Sportsbook's Super Bowl ad, which immediately went viral as soon as it was unveiled ahead of the Big Game. 6. Hellmann's with Andy Samberg and Elle Fanning Andy Samberg transforms into Meal Diamond for a reinterpretation of Neil Diamond's hit single “Sweet Caroline” with a mayor twist for Hellmann's, featuring a cameo by first-time Oscar nominee Elle Fanning. 7. Skittles with Elijah Wood Skittles' Big Game spot features none other than Elijah Wood as a mystical creature forced to deliver the sweet treats wherever. 8. Dunkin' with Ben Affleck, Jennifer Aniston, Matt LeBlanc, Jason Alexander, and many more Ben Affleck has once again teamed up with Dunkin' for the brand's Super Bowl ad. Last year, the actor tapped his brother Casey and Jeremy Strong for a movie-esque ad, and this year he has joined forces with '90s sitcom legends Jennifer Aniston and Matt LeBlanc , Jason Alexander , Ted Danson , Alfonso Ribeiro , Jasmine Guy , and Jaleel White for a sitcom version of Good Will Hunting. 9. Kellogg's Raisin Bran with Will Shat William Shatner, known for his role as Captain James T. Kirk in the Star Trek franchise, is back commanding a spaceship for Kellogg's Raisin Bran's Super Bowl ad. His task? Bringing fiber to the masses. “We wanted to talk about a serious health gap in a way that actually felt relevant to people's lives,” Doug VanDeVelde, chief growth officer for WK Kellogg Co., said in a press release. “By leaning into some fun wordplay with an absolute legend like William Shatner, we're making sure the message about fiber is impossible to ignore.” 10. Instacart with Benson Boone and Ben Stiller Instacart's 2026 Super Bowl ad, directed by Spike Jonze, is a mini movie starring Benson Boone and Ben Stiller, delivering a good ol' jingle and portraying a heated rivalry with fake Eastern European accents of their own. 11. Oikos with Kathryn Hahn and Derrick Henry Oikos has tapped actor Kathryn Hahn and Baltimore Ravens running back Derrick Henry for its Super Bowl commercial this year. The duo takes on the hills of San Francisco powered by Oikos' protein products. 12. Turbotax with Adrien Brody The Pianist? The Brutalist? More like The Expert. Oscar-winning Adrien Brody shows off his acting chops for Turbotax's Super Bowl 2026 ad, which was revealed in full ahead of the Big Game, including an extended cut that you can watch above. 13. Uber Eats with Matthew McConaughey, Parker Posey, Bradley Cooper, and more Uber Eats loves a star-studded, multi-ad Super Bowl campaign, and this year is no different. The food delivery company has joined forces with Matthew McConaughey , who was joined by White Lotus alum Parker Posey and Bradley Cooper—and even more familiar faces in extended versions. 14. Ramp with Brian Baumgartner Calling all The Office fans, Brian Baumgartner is back in a role inspired by Kevin Malone for Ramp's Super Bowl 2026 ads. The full ad was unveiled ahead of the big game, and you can watch it below, but the teaser is also worth a view. 15. Verizon with Kevin Hart Kevin Hart stars in a very meta ad for Verizon's Super Bowl LX campaign, which promotes the 'Verizon Access' rewards program. Hart has done many ads for the company, and we'll likely get another cut during the actual game. 16. Liquid I.V. teaser with Ejae Fresh from accepting a Grammy for Kpop Demon Hunters, Liquid I.V tapped Ejae stars for a teaser of their very first Super Bowl ad, covering “Against All Odds .” While Ejae appears only in the teaser, the actual ad was a short film. 17. Ritz Crackers with Bowen Yang, Jon Hamm, and Scarlett Johansson Forget Tallulah Stiel, the queer icon that Ritz Crackers has tapped for its second-ever Super Bowl commercial is none other than SNL alum, Las Culturistas host, and Wicked star Bowen Yang. After a teaser with Yang, Ritz unveiled the full ad with Jon Hamm and Scarlett Johansson joining the party. 18. Redfin and Rocket with Lady Gaga Lady Gaga covers the theme song for Mister Rogers' Neighborhood in a Redfin and Rocket's Super Bowl 2026 ad. The company has released a video of Gaga working on the song ahead of the game, and later the ad with the song as the soundtrack. 19. Guy Fieri with Bosch Guy Fieri cooked something up with Bosch for the Super Bowl. The star uploaded a teaser featuring his iconic, clean-shaven “dad” look to generate buzz ahead of the big reveal during the game, which then featured never-before-seen sides to him. 20. eos with Is It Cake? host Mikey Day eos and Is It Cake? come together in this horror-adjacent Super Bowl commercial starring Mikey Day. If you've ever been tormented by any of those it's-actually-cake videos online, this ad takes it toanother level. 21. Alexa+ with Chris Hemsworth and Elsa Pataky Married actors Chris Hemsworth and Elsa Pataky star in the Black Mirror-esque Super Bowl commercial for Alexa+. 22. Frank's RedHot with Ludacris Frank’s RedHot’s Super Bowl 2026 spot taps rapper Ludacris for a hot ad titled “Eat The GOAT,' featuring figurative and literal goats. 23. Lay's For the Super Bowl 2025, Lay's put out not one but two ads. The one above centers on the “heartfelt origin story about its potatoes and the farmers that grow them,' which serves as an homage to family farms that have long worked with the brand. 24. Tree Hut Tree Hut tapped into the creator community with its Super Bowl 2026 commercial, which features creators like Paul Fino, Lanie Kristin, Olivia DeJarnett, Courtney Quinn, Valeria Stephanie, Emily Lula May, and Lisi German. 25. Grubhub with George Clooney Grubhub tapped George Clooney for a cinematic spot poking fun at how expensive food delivery fees can be. 26. Anthropic and Claude Anthropic and Claude released a series of Super Bowl ads that humorously show how AI has become prevalent in even the most routine conversations. 27. Rippling with Tim Robinson The Chair Company star Tim Robinson put his acting chops to work on a new ad for HR software firm Rippling. 28. T-Mobile and the Backstreet Boys T-Mobile tapped fully into nostalgia with the Backstreet Boys to make people switch companies. 29. Novartis with Rob Gronkowski and George Kittle Novartis's Big Game ad features tight ends Rob Gronkowski and George Kittle, relaxing and promoting prostate cancer blood tests in the ultimate punny ad. 30. Pokémon with Lady Gaga, Trevor Noah, Jisoo, Charles Leclerc, Lamine Yamal, Maitreyi Ramakrishnan, and Young Miko Lady Gaga, Trevor Noah, Jisoo, Charles Leclerc, Lamine Yamal, Maitreyi Ramakrishnan, and Young Miko all gather to share their favourite Pokémons to celebrate 30 years of the iconic Japanese franchise. Big stars all around! 31. Xfinity with Laura Dern, Sam Neill, and Jeff Goldblum Xfinity revived Steven Spielberg's classic Jurassic Park for the brand's Super Bowl 2026 ad with the help of Laura Dern, Sam Neill, and Jeff Goldblum.
Super Bowl Ad Sabrina Carpenter Emma Stone Hailee Steineld Katseye Kendall Jenner Andy Samberg Elle Fanning Elijah Wood Ben Affleck Jennifer Aniston Friends Seinfeld Star Trek Benson Boone Ben Stiller Nfl Adrien Brody Matthew Mcconaughey Bradley Cooper The Office Kpop K-Pop Wicked Lady Gaga
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